Do you want to start dog kennel business plan?

Do you want to start a dog kennel business? Well, the business is quite profitable because many people cannot provide the required care and maintenance to their pet animals. Primarily due to their busy routines. A dog kennel provides shelter, space, and professional care to pet dogs for a short and long time.

While the business is profitable, it is extremely demanding too. To make sure that your startup becomes your success, you’ll have to manage the land, resources, and finances to the full.

If you are looking for how to open dog kennels business you are on the right site. In this blog we will be providing all the details and business plan for dog kennel startup, Jake’s Kennel Club.

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Executive Summary

2.1 The Business

Jake’s Kennel Club will be a dog kennel facility based in Detroit. The registered, licensed and insured business will aim at providing all the services relevant to dog care and maintenance. To assist people who might not be able to take care of their dogs for any reason, we will provide a wide range of services from bathing their dogs to letting them exercise.

2.2 Management of Dog Kennel Business

Management of a dog kennel is not an easy task. When you are searching for how to set up a dog boarding business you must keep in mind that you’ll require to hire persons who are specialized in dog care and training. Moreover, you will be needing some vets, a lot of cleaners, and resource and finance management staff for starting a dog boarding business at home or any commercial building.

In this blog on how to start your own dog boarding business plan, we’ll provide all details of the personnel plan, financial plan, and all management-related strategies of Jake’s Kennel Club.

2.3 Customers of Dog Kennel Business

Our major customers will be adults and youngsters who cannot afford to care for their pets due to their job routines. Children and teens and senior citizens will also be availing of our services frequently.

2.4 Business Target

Our major targets are:

  • To achieve a repeat purchase rate of 90% by the end of the first six months.
  • To maintain a CSAT score of above 95% throughout our service years.
  • To earn a net profit margin of $26.7k per month by the end of the third year.
Dog Kennel Business Plan - 3 Years Profit Forecast
icon_Strategic
Operational and Strategic Planning
This deliverable will contain a business development road map that will help the company achieve its goals and become a market leader.

Company Summary

3.1 Company Owner

Jake’s Kennel Club will be started by Jake Frost. Jake is an MBA with an extreme passion for pet care. Throughout his life, he has kept several animals just because he loves helping nature.

3.2 Why the dog kennel business is being started

Jake wanted to start some different and newer sort of business. After analyzing his passion and interests he decided to start a dog kennel. The major reason behind this decision was his passion. He wanted to earn by doing what he loved the most.

3.3 How the dog kennel business will be started

Step1: Plan Everything

The first step is to study dog kennel business plan examples to understand what others are doing in this business domain. After analyzing several running a dog kennel business plans you should start developing a business plan for your startup. To help you in identifying the major components of a business plan, we are providing dog kennel business plan sample for Jake’s Kennel Club, free of cost.

Step2: Define the Brand

The second step is to acquire the licenses and registration and start working on defining the company’s values, targets, customer care policies, and services. Through these things, your customers will know who you are and how you are different than your competitors.

Step3: Establish Physical and Web Presence

The next you have to do is establishing your dog kennel. For that, you will have to recondition your land for providing activities, sleeping, and bathing spaces for dogs.

Moreover, to let your customers have an insight into your care and maintenance operations, you should launch your website. Through that, you will also be able to get online orders and payments.

Step4: Promote and Market

The last thing to finalize your launch is to develop and execute your sales strategy. It is only through influencing advertising that you will be able to attract more and more customers to your site.

Dog Kennel Business Plan - Startup Cost
Start-up Expenses 
Legal$246,000
Consultants$0
Insurance$32,000
Rent$28,000
Research and Development$30,000
Expensed Equipment$38,000
Signs$4,000
TOTAL START-UP EXPENSES$378,000
Start-up Assets$379,000
Cash Required$393,000
Start-up Inventory$51,000
Other Current Assets$220,000
Long-term Assets$287,300
TOTAL ASSETS$1,330,300
Total Requirements$1,708,300
START-UP FUNDING 
Start-up Expenses to Fund$378,000
Start-up Assets to Fund$1,330,300
TOTAL FUNDING REQUIRED$1,708,300
Assets 
Non-cash Assets from Start-up$1,760,300
Cash Requirements from Start-up$385,400
Additional Cash Raised$49,000
Cash Balance on Starting Date$29,000
TOTAL ASSETS$2,223,700
Liabilities and Capital 
Liabilities$30,000
Current Borrowing$0
Long-term Liabilities$0
Accounts Payable (Outstanding Bills)$40,000
Other Current Liabilities (interest-free)$0
TOTAL LIABILITIES$70,000
Capital 
Planned Investment$1,708,300
Investor 1$0
Investor 2$0
Other$0
Additional Investment Requirement$0
TOTAL PLANNED INVESTMENT$1,708,300
Loss at Start-up (Start-up Expenses)$445,400
TOTAL CAPITAL$2,153,700
TOTAL CAPITAL AND LIABILITIES$2,223,700
Total Funding$1,708,300
Any questions? Get in Touch!

    Services

    By owning a dog kennel business you have the freedom to decide on any type of services. You may choose to provide general pet sitting services and you can also offer the services for just dog breeds.

    Jake decided to offer services specifically restricted to just dogs. The services he’ll offer are listed here in this dog kennel business plan template.

    • Dog Daycare & Grooming: Our primary service will be providing a daycare facility for dogs. This service will last for 6 to 15 hours a day, according to the clients’ requirements. In this, we’ll be responsible for feeding, grooming, cleaning, and engaging your dog till the time you’re busy with other tasks. This service will include
    1. Dog Grooming
    2. Dog Walking Business
    3. Exercising
    4. Dog Cleaning/ Washing/ Bathing
    5. Dog Feeding
    • Dog Training: We’ll also provide dog training services business. In this, we’ll train your newly petted dogs to make them behave as you want.
    • Dog Boarding Service: In this service, we’ll provide dog daycare service on a long-term basis with night care and sleeping arrangements incorporated too. We will offer several packages for full-time dog care for multiple days to several weeks and months.
    • Dog Shuttle Service: To facilitate our customers we will offer dog shuttle services. In this, we will provide pick and drop services to their dogs. So that they don’t have to come to us to pick their pet animals.

    Marketing Analysis of Dog Kennel Business

    Franchise Business Planning 

    Marketing analysis is a must before you set up dog kennel business plan. In marketing analysis, you study the target marketplace to identify previous ups and downs and forecasted market analytics. Moreover, this analysis helps you in identifying your customers so that you can also set a pricing strategy that meets their needs and incomes.

    In this blog on how to write a business plan for a dog kennel, we are providing marketing analysis done for Jake’s Kennel Club, free of cost.

    5.1 Market Trends

    Dog kennel businesses are high in demand and will remain in demand for the next five to ten years. According to IBISWorld, over 139k pet grooming and boarding businesses are running in the United States. In the past five years i.e. from 2016 to 2021, this industry has seen a growth rate of 1.9%. And the business is expected to grow by 23.4% in the U.S. in 2021 alone. Moreover, the U.S. market size of this business is estimated to be $8.8 billion in 2021 by the same source.

    All these stats suggest that there are minimum risks of failure if you enter this venture. Therefore, you should not unnecessarily delay the launch anymore.

    5.2 Marketing Segmentation

    Before you make a business plan for starting a dog kennel, you should explore the groups of your target customers. In-depth knowledge of your customers, their average incomes, buying capabilities, and interests help you in estimating sales. Through that, you can figure out how much to spend on your startup on a particular service while considering it from a sales point of view.

    In this business plan for opening a dog kennel we’re providing the marketing segmentation done for Jake’s Kennel Club. By studying this you can have an idea of who is most likely to avail of your services.

    Dog Kennel Business Plan - Marketing Segmentation

    5.2.1 Working Class

    Our primary customers will be the adults and youngsters who have to go for their 9 a.m. to 5 p.m. jobs. Such people can never meet the needs of their pet animals whether they are hygienic or care-related.

    To help this group, we’ll take care of their dogs for a specified time every day. In our dog daycare business plan, their dogs will be groomed and fed. Moreover, they will be involved in games, and exercising activities.

    Any questions? Get in Touch

    5.2.2 Senior Citizens

    The second group of our target customers will comprise the senior citizens living in our city. Senior people usually keep pets but find it very hard to train or groom their pets themselves – that too daily. Therefore, we will do this difficult task for them.

    5.2.3 Children & Teens

    Our last group of customers will be the children and teens who are fond of keeping pets. But are too irresponsible to take good care of them. Thus, they are expected to bring their dogs to us for training, grooming, and washing them.

    Market Analysis       
    Potential CustomersGrowthYear 1Year 2Year 3Year 4Year 5CAGR
    Working Class50%51,00053,00054,00055,00056,00010.00%
    Senior Citizens29%33,00034,00035,00036,00037,00010.00%
    Children & Teens21%19,00020,00022,00023,00024,00011.00%
    Total100%103,000107,000111,000114,000117,00010%

    5.3 Business Target

    Sara Ahmad
    TrustPilot

    Very professional

    Very professional and efficient services. Highly recommended.

    ∙ Sara Ahmad

    Our business targets are to attain a net promoter score above 60 within a year of our launch. Moreover, we aim at achieving a repeat purchase rate of 90% by the end of the first six months. And to ensure a customer satisfaction score of above 95% throughout our service years.

    5.4 Product Pricing

    Our prices are almost the same as that of our competitors. Moreover, due to our highly customer-oriented policies, we have priced our shuttle services at the lowest rate in the whole market. To retain our potential customers, we’ll also be providing several discounts to our repeat clients.

    Marketing Strategy

    After establishing your business, you should start exploring dog kennel ideas plans to figure out the most suitable advertisement strategy. In this dog kennel business plan pdf we are providing the sales strategy for Jake’s Kennel Club to help you in developing yours.

    6.1 Competitive Analysis

    Our competitive benefits are listed below:

    1. We are highly customer care oriented. To satisfy our customers we’ll allow them to monitor their pets at any time through a video call, or our mobile app.
    2. Our prices for dog shuttle services are the lowest among all of our competitors.
    3. Our workers are highly collaborative and loving. They will treat your animals with utmost care and love.

    6.2 Sales Strategy

    • We’ll run a social media campaign emphasizing how we can help people taking care of their animals.
    • We’ll advertise our startup through Google Local ads service, local magazines, local newspapers, and by installing posters.
    • We’ll offer a 50% discount on dog daycare services for the first month of our launch.
    • We’ll provide a 30% discount on our dog training services for the first two months.

    6.3 Sales Monthly

    Dog Kennel Business Plan - Sales Monthly

    6.4 Sales Yearly

    Dog Kennel Business Plan - Sales Yearly

    6.5 Sales Forecast

    Dog Kennel Business Plan - Unit Sales
    Sales Forecast   
    Unit SalesYear 1Year 2Year 3
    Dog Daycare & Grooming58,00061,48065,169
    Dog Training34,00036,04038,202
    Dog Boarding Service23,00024,38025,843
    Dog Shuttle Service48,00050,88053,933
    TOTAL UNIT SALES163,000172,780183,147
    Unit PricesYear 1Year 2Year 3
    Dog Daycare & Grooming$45.00$52.20$60.55
    Dog Training$43.00$49.88$57.86
    Dog Boarding Service$58.00$67.28$78.04
    Dog Shuttle Service$36.00$41.76$48.44
    Sales   
    Dog Daycare & Grooming$2,610,000.00 $3,209,256.00 $3,946,101.18
    Dog Training$1,462,000.00 $1,797,675.20 $2,210,421.43
    Dog Boarding Service$1,334,000.00 $1,640,286.40 $2,016,896.16
    Dog Shuttle Service$1,728,000.00 $2,124,748.80 $2,612,591.12
    TOTAL SALES$7,134,000.00 $8,771,966.40 $10,786,009.89
    Direct Unit CostsYear 1Year 2Year 3
    Dog Daycare & Grooming$43.00$50.00$57.00
    Dog Training$41.00$45.00$52.00
    Dog Boarding Service$55.00$64.00$74.00
    Dog Shuttle Service$34.00$38.00$45.00
    Direct Cost of Sales   
    Dog Daycare & Grooming$2,494,000.00 $3,074,000.00 $3,714,621.60
    Dog Training$1,394,000.00 $1,621,800.00 $1,986,524.80
    Dog Boarding Service$1,265,000.00 $1,560,320.00 $1,912,367.20
    Dog Shuttle Service$1,632,000.00 $1,933,440.00 $2,426,976.00
    Subtotal Direct Cost of Sales$6,785,000.00 $8,189,560.00 $10,040,489.60

    Personnel plan

    While you write business plan dog kennel you should also prepare a list of employees you’ll need to run your business. A good strategy for business is to also include their job descriptions and average salaries so that you can plan all aspects relevant to them.

    Any questions? Get in Touch!

      7.1 Company Staff

      Jake will be the CEO herself. For his assistance, he’ll hire:

      • 1 Co-Manager to monitor business operations
      • 1 Accountant to maintain financial records
      • 1 Dog Playground Supervisor to supervise dogs’ activities
      • 2 Pet Behavioral Trainers to train dogs
      • 4 Dog Groomers to ensure the dogs are clean and tidy
      • 2 General Dog Care Workers to take care of dogs’ health and food intake
      • 1 General Assistant
      • 1 Web Developer to manage the online presence
      • 1 Sales Executive to execute the sales strategy
      • 2 Cleaners to clean the facility
      • 1 Driver to provide shuttle service

      7.2 Average Salary of Employees

       Personnel Plan   
       Year 1Year 2Year 3
      Co-Manager$13,000$14,300$15,730
      Accountant$8,000$8,800$9,680
      Dog Playground Supervisor$9,000$9,900$10,890
      Pet Behavioral Trainers$18,000$19,800$21,780
      Dog Groomers$36,000$39,600$43,560
      General Dog Care Workers$16,000$17,600$19,360
      General Assistant$7,000$7,700$8,470
      Web Developer$7,000$7,700$8,470
      Sales Executive$8,000$8,800$9,680
      Cleaners$16,000$17,600$19,360
      Driver$10,000$11,000$12,100
      Total Salaries$148,000 $162,800 $179,080

      Financial Plan

      Setting up your business doesn’t ensure long-term success unless you have an accurate financial plan. The importance of a financial plan can never be ignored no matter how small your business is. When you are creating a business plan for a dog kennel you must include a detailed financial plan in it.

      A comprehensive financial plan should contain break-even analysis, projected profit and loss tables, gross margin charts, cash flow table, and balance sheet. These analytics can help you understand how to minimize or avoid loss. Moreover, they can also help you proactively manage risks and unexpected situations.

      For reference, we’re providing the financial plan developed for Jake’s Kennel Club here.

      8.1 Important Assumptions

       General Assumptions   
       Year 1Year 2Year 3
      Plan Month123
      Current Interest Rate8.17%8.23%8.29%
      Long-term Interest Rate8.28%8.33%8.38%
      Tax Rate23.72%23.88%24.02%
      Other000

      8.2 Break-even Analysis

      Dog Kennel Business Plan - Break-even Analysis
       Break-Even Analysis 
      Monthly Units Break-even5342
      Monthly Revenue Break-even$134,220
      Assumptions: 
      Average Per-Unit Revenue$237.00
      Average Per-Unit Variable Cost$0.67
      Estimated Monthly Fixed Cost$163,980

      8.3 Projected Profit and Loss

       Pro Forma Profit And Loss   
       Year 1Year 2Year 3
      Sales$7,134,000 $8,771,966 $10,786,010
      Direct Cost of Sales$6,785,000 $8,189,560 $10,040,490
      Other$0$0$0
      TOTAL COST OF SALES$6,785,000 $8,189,560 $10,040,490
      Gross Margin$349,000 $582,406 $745,520
      Gross Margin %4.89%6.64%6.91%
      Expenses   
      Payroll$148,000$162,800$179,080
      Sales and Marketing and Other Expenses$124,000$125,000$126,000
      Depreciation$2,278$2,343$2,400
      Leased Equipment$0$0$0
      Utilities$3,100$3,150$3,200
      Insurance$2,010$2,090$2,160
      Rent$2,600$2,700$2,800
      Payroll Taxes$27,000$28,000$29,000
      Other$0$0$0
      Total Operating Expenses$308,988 $326,083 $344,640
      Profit Before Interest and Taxes$40,012$256,323$400,880
      EBITDA$40,012$256,323$400,880
      Interest Expense$0$0$0
      Taxes Incurred$8,002$51,265$80,176
      Net Profit$32,010$205,059$320,704
      Net Profit/Sales0.45%2.34%2.97%

      8.3.1 Profit Monthly

      Dog Kennel Business Plan - Profit Monthly

      8.3.2 Profit Yearly

      Dog Kennel Business Plan - Profit Yearly

      8.3.3 Gross Margin Monthly

      Dog Kennel Business Plan - Gross Margin Monthly

      8.3.4 Gross Margin Yearly

      Dog Kennel Business Plan - Profit Yearly

      8.4 Projected Cash Flow

      Dog Kennel Business Plan - Projected Cash Flow
       Pro Forma Cash Flow   
      Cash ReceivedYear 1Year 2Year 3
      Cash from Operations   
      Cash Sales$54,000$58,320$62,986
      Cash from Receivables$17,800$19,224$20,762
      SUBTOTAL CASH FROM OPERATIONS$71,000 $77,390 $83,581
      Additional Cash Received   
      Sales Tax, VAT, HST/GST Received$0$0$0
      New Current Borrowing$0$0$0
      New Other Liabilities (interest-free)$0$0$0
      New Long-term Liabilities$0$0$0
      Sales of Other Current Assets$0$0$0
      Sales of Long-term Assets$0$0$0
      New Investment Received$0$0$0
      SUBTOTAL CASH RECEIVED$72,000 $78,000 $84,000
      ExpendituresYear 1Year 2Year 3
      Expenditures from Operations   
      Cash Spending$33,000$34,000$36,000
      Bill Payments$21,000$22,000$23,000
      SUBTOTAL SPENT ON OPERATIONS$54,000 $56,000 $59,000
      Additional Cash Spent   
      Sales Tax, VAT, HST/GST Paid Out$0$0$0
      Principal Repayment of Current Borrowing$0$0$0
      Other Liabilities Principal Repayment$0$0$0
      Long-term Liabilities Principal Repayment$0$0$0
      Purchase Other Current Assets$0$0$0
      Purchase Long-term Assets$0$0$0
      Dividends$0$0$0
      SUBTOTAL CASH SPENT$55,000 $59,400 $64,152
      Net Cash Flow$16,300$17,000$18,000
      Cash Balance$27,820$28,000$29,100

      8.5 Projected Balance Sheet

       Pro Forma Balance Sheet   
      AssetsYear 1Year 2Year 3
      Current Assets   
      Cash$282,000$315,840$347,424
      Accounts Receivable$24,000$26,880$30,213
      Inventory$4,000$4,480$4,900
      Other Current Assets$1,000$1,000$1,000
      TOTAL CURRENT ASSETS$294,000 $329,280 $370,111
      Long-term Assets   
      Long-term Assets$10,000$10,000$10,000
      Accumulated Depreciation$22,000$24,640$27,720
      TOTAL LONG-TERM ASSETS$28,000 $31,360 $35,280
      TOTAL ASSETS$298,100 $333,872 $375,606
      Liabilities and CapitalYear 4Year 5Year 6
      Current Liabilities   
      Accounts Payable$20,900$23,408$26,311
      Current Borrowing$0$0$0
      Other Current Liabilities$0$0$0
      SUBTOTAL CURRENT LIABILITIES$17,200 $19,264 $21,653
      Long-term Liabilities$0$0$0
      TOTAL LIABILITIES$16,000 $17,920 $20,142
      Paid-in Capital$32,000$32,400$32,800
      Retained Earnings$55,940$60,975$67,072
      Earnings$200,190$218,207$240,028
      TOTAL CAPITAL$265,000 $288,850 $317,735
      TOTAL LIABILITIES AND CAPITAL$281,000 $333,872 $375,606
      Net Worth$304,000$331,360$364,496

      8.6 Business Ratios

       Ratio Analysis    
       Year 1Year 2Year 3INDUSTRY PROFILE
      Sales Growth7.16%7.93%8.79%3.00%
      Percent of Total Assets    
      Accounts Receivable9.19%10.18%11.28%9.80%
      Inventory5.70%6.32%7.00%9.90%
      Other Current Assets2.17%2.40%2.66%2.40%
      Total Current Assets151.09%152.00%153.40%158.00%
      Long-term Assets11.92%11.94%11.97%12.00%
      TOTAL ASSETS100.00%100.00%100.00%100.00%
      Current Liabilities4.69%4.73%4.77%4.34%
      Long-term Liabilities0.00%0.00%0.00%0.00%
      Total Liabilities7.43%7.49%7.56%7.38%
      NET WORTH100.03%100.83%101.76%110.00%
      Percent of Sales    
      Sales100.00%100.00%100.00%100.00%
      Gross Margin94.89%97.45%100.18%99.00%
      Selling, General & Administrative Expenses93.44%95.96%98.65%97.80%
      Advertising Expenses1.68%1.73%1.77%1.40%
      Profit Before Interest and Taxes41.60%42.72%43.92%33.90%
      Main Ratios    
      Current37383832
      Quick32.2433.234.0333
      Total Debt to Total Assets0.20%0.19%0.18%0.40%
      Pre-tax Return on Net Worth74.95%75.16%75.66%75.00%
      Pre-tax Return on Assets94.04%98.74%103.68%111.30%
      Additional RatiosYear 1Year 2Year 3 
      Net Profit Margin33.06%34.08%35.14%N.A.
      Return on Equity57.10%58.87%60.70%N.A.
      Activity Ratios    
      Accounts Receivable Turnover7.77.77.8N.A.
      Collection Days100100100N.A.
      Inventory Turnover32.1833.78935.44N.A.
      Accounts Payable Turnover16.516.516.6N.A.
      Payment Days272727N.A.
      Total Asset Turnover2.42.52.5N.A.
      Debt Ratios    
      Debt to Net Worth-0.03-0.04-0.04N.A.
      Current Liab. to Liab.111N.A.
      Liquidity Ratios    
      Net Working Capital$245,000$258,720$273,208N.A.
      Interest Coverage000N.A.
      Additional Ratios    
      Assets to Sales0.850.860.87N.A.
      Current Debt/Total Assets1%0%0%N.A.
      Acid Test28.128.3228.49N.A.
      Sales/Net Worth2.12.12.3N.A.
      Dividend Payout000N.A.

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