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Table of Content
1. Business Plan For Starting Your Own Cupcake Bakery
This business plan will help you to focus your ideas and determine the viability of your cupcake bakery. It will outline the resources, market research, and financial projections you will need to consider before launching your business. Additionally, it will provide you with a roadmap to help you stay on track as you work to make your dream a reality.
The business plan will help you to identify potential obstacles and to develop strategies to overcome these obstacles. It will also help you estimate start-up costs, determine what type of equipment you need, and estimate the overall profitability of your business. Finally, the plan will provide you with a platform to communicate your vision to potential investors, lenders, and customers.
This cupcake business plan can also work as a Bakery Business Plan and for various other businesses.
2. Executive Summary
The Business
The business has been named “Cupcakes and More,” and it will be located in a commercial area of the city. The business will specialize in creating custom cupcakes for special occasions, such as birthdays, baby showers, and weddings. The cupcakes will be made with fresh, high-quality ingredients and will be offered in a wide range of flavors and sizes. The business will also offer a range of creative cupcake designs to meet customers’ needs. The business will also offer delivery services to local customers.
Business Target
The primary target market for Cupcakes and More will be local customers, including individuals, businesses, and organizations. The business will focus on providing high-quality cupcakes for special occasions and events. The business will also target corporate clients who may be interested in purchasing custom cupcakes for their employees or customers. The business will also focus on providing creative and unique designs for customers to ensure that their cupcakes stand out from the crowd.
3. Company Summary
Cupcakes and More is a small bakery business specializing in delicious cupcakes. Our specialty is delicious cupcakes made from scratch in various flavors that are sure to please any sweet tooth. We will also offer a selection of other baked goods, such as cakes, cookies, and muffins. Our shop will offer a cozy, inviting atmosphere and a friendly, helpful staff.
Company Owner
Cupcakes and More will be owned and operated by Joe Brown, a passionate baker with many years of experience in the baking industry. He is passionate about creating delicious treats and is excited to bring his talents to Cupcakes and More.
Why the Cupcake Shop Is Being Started
The Cupcake Shop is starting to provide a delicious, unique, and affordable treatment to the community. We believe that cupcakes are a delicious and fun way to bring people together, and we are excited to offer our customers a way to celebrate special occasions or just enjoy a sweet treat.
How The Cupcake Shop Will Be Started
The Cupcake Shop will be started by renting a commercial kitchen space, purchasing necessary equipment, and stocking our inventory of ingredients. We will also need to obtain the necessary licenses and permits and create a website and social media accounts. We will also need to hire a staff of bakers, decorators, and customer service representatives. Finally, we must create a marketing plan to promote the business.
Joe Brown helped the financial experts how to write a cupcake business plan and estimates the cupcake shop’s assets, loans, and startup costs.
It is possible to establish a cupcake business plan and how to start by meeting the following requirements in the Confectionery Shop Business Plan: expenses, assets, startup funds, required funding, assets, liabilities, planned investments, capital, liabilities, and funding.
| Start-up Expenses | |
| Legal | $176,405 |
| Consultants | $0 |
| Insurance | $18,160 |
| Rent | $32,830 |
| Research and Development | $10,000 |
| Expensed Equipment | $193,820 |
| Signs | $3,000 |
| TOTAL START-UP EXPENSES | $434,215 |
| Start-up Assets | $240,000 |
| Cash Required | $119,750 |
| Start-up Inventory | $101,860 |
| Other Current Assets | $221,320 |
| Long-term Assets | $255,600 |
| TOTAL ASSETS | $938,530 |
| Total Requirements | $1,372,745 |
| START-UP FUNDING | |
| Start-up Expenses to Fund | $434,215 |
| Start-up Assets to Fund | $938,530 |
| TOTAL FUNDING REQUIRED | $1,372,745 |
| Assets | |
| Non-cash Assets from Start-up | $1,280,390 |
| Cash Requirements from Start-up | $196,550 |
| Additional Cash Raised | $48,050 |
| Cash Balance on Starting Date | $36,000 |
| TOTAL ASSETS | $1,560,990 |
| Liabilities and Capital | |
| Liabilities | $18,500 |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $15,265 |
| Other Current Liabilities (interest-free) | $0 |
| TOTAL LIABILITIES | $33,765 |
| Capital | |
| Planned Investment | $1,372,745 |
| Investor 1 | $0 |
| Investor 2 | $0 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| TOTAL PLANNED INVESTMENT | $1,372,745 |
| Loss at Start-up (Start-up Expenses) | $154,480 |
| TOTAL CAPITAL | $1,527,225 |
| TOTAL CAPITAL AND LIABILITIES | $1,560,990 |
| Total Funding | $1,372,745 |
4. Products
At Delicious Cupcakes, we believe every cupcake should be as unique and delicious as you are!
Our delicious cupcakes have the highest quality ingredients and will tantalize your taste buds. Our cupcakes are freshly made with no artificial ingredients or preservatives and come in various delightful flavors. Our cupcakes are perfect for any special occasion, from birthdays and showers to corporate events and weddings. Here are some of the amazing products we offer:
- Cupcakes in a Variety of Flavors: Including traditional flavors such as vanilla, chocolate, and strawberry, as well as unique and trendy flavors like salted caramel, cookies & cream, and lemon meringue.
- Custom Cupcakes for Special Occasions: Cupcakes that can be personalized with custom decorations and flavors for birthdays, anniversaries, and other special occasions.
- Cupcake Cakes: Tiered cakes made of cupcakes and decorated with customizable designs and mini cupcakes from home.
- Cake Pops and Cookies: In the Cookie Company Business Plan, Bite-sized treats can be included with cupcakes or purchased separately.
- Cupcake Toppings: In the cupcake room, an array of cupcake toppings such as sprinkles, candies, nuts, and more
- Giftings: Cupcakes packaged in special gift boxes and gift baskets
- Special Shape Cupcakes: Cupcakes in special shapes and sizes to meet customer needs
- Gourmet Cupcakes: Gourmet cupcakes with unique ingredients and flavor combinations
- Gluten-Free Cupcakes: Cupcakes crafted without gluten for those with dietary restrictions.
5. Marketing Analysis
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The cupcake business plan sample industry is experiencing steady growth in the United States. According to Nielsen, sales of cupcake products grew over 10% in the last two years, with the majority of the growth occurring in the convenience store channel. This trend indicates that consumers increasingly purchase cupcakes as a snack and dessert option rather than baking them at home.
Market Trends
The cupcake market is expected to continue to grow over the next several years. Consumers are becoming increasingly health-conscious and are seeking healthier options. This has led to a rise in organic and gluten-free cupcakes, flavors, and toppings. Additionally, the market is becoming more competitive with the entrance of large chain bakeries and cupcake shops.
Marketing Segmentation
The cupcake/cake business plan market is segmented into three distinct demographic groups. The primary target demographic is young adults (ages 18-34), the same as the Cannabis Edibles Business Plan. This group is often on the go and looking for convenient snack options. The secondary target demographic is families with children. These consumers want fun, creative, and affordable treats for their kids. The third demographic is seniors (ages 55+). These customers often look for nostalgic treats like classic flavors and simple designs.
Business Target
The primary target market for a cupcake business plan example should be young adults and families. These demographics are likelier to purchase cupcakes regularly, making them ideal customers. Additionally, targeting special occasions such as birthdays, weddings, and other celebrations can benefit businesses as customers are more likely to purchase cupcakes for these occasions.
Product Pricing
The pricing of the cupcake products will be based on the cost of ingredients, labor, and overhead costs. The prices will be competitive with other cupcake businesses in the area. Specialty flavors and larger cupcake sizes may be priced slightly higher.
| Market Analysis | |||||||
| Potential Customers | Growth | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | CAGR |
| Children | 32% | 47,324 | 56,789 | 68,147 | 81,776 | 98,131 | 10.00% |
| Young Adults | 15% | 39,265 | 47,118 | 56,542 | 67,850 | 81,420 | 10.00% |
| Families | 35% | 25,587 | 30,704 | 36,845 | 44,214 | 53,057 | 10.00% |
| Seniors | 18% | 26,113 | 31,336 | 37,603 | 45,123 | 54,148 | 11.00% |
| Total | 100% | 138,289 | 165,947 | 199,136 | 238,963 | 286,756 | 10% |
6. Marketing Plan For Cupcake Business
Competitive Analysis
The cupcake business will face competition from other local bakeries and cupcake shops. The most significant competition will come from larger, established bakeries and cupcake shops that have a proven track record and a loyal customer base. Additionally, we will face competition from local stores that offer cupcakes and other baked goods.
Sales Strategy
- Product Strategy: Cupcakes are a popular and delicious treat that is easy to prepare and can be customized to any theme or event. Our cupcakes are made from scratch using the highest quality ingredients and will come in various flavors, sizes, and decorations. We will offer seasonal flavors, decorations, and custom cupcakes for special occasions.
- Pricing Strategy: Our pricing strategy will depend on the cupcake size, the number of cupcakes ordered, and any custom decorations or flavors. We will offer discounts for bulk orders, birthdays, and other special occasion orders.
- Promotion Strategy: In the online cupcake business plan, we will promote our cupcakes through social media, word of mouth, email, and print advertising. We will also host cupcake-tasting events, cupcake café, giveaways, and other promotions to attract customers.
- Distribution Strategy: We will offer local delivery and pickup options and ship our cupcakes to customers in other areas. We will also offer catering services for special events.
Sales Monthly
We anticipate that the monthly sales of our cupcakes will vary depending on the season and the number of special events that occur in the area. We anticipate a minimum of $10,000 in monthly sales during peak season.
Sales Yearly
We anticipate that our yearly sales will grow as we gain more customers and increase our reach. We anticipate that our yearly sales will exceed $100,000.
Sales Forecast
We anticipate that our sales will steadily increase over time as we build our customer base and increase our visibility in the local community. We will focus on increasing our marketing efforts and developing relationships with local businesses and organizations that can help to spread the word about our business. We anticipate that our sales will increase by at least 10% per year over the next 5 years.
| Sales Forecast | |||
| Unit Sales | Year 1 | Year 2 | Year 3 |
| Direct Sales | 5,777 | 6,124 | 6,491 |
| Online Sales | 1,888 | 2,001 | 2,121 |
| Retail Sales | 1,331 | 1,411 | 1,496 |
| Referrals | 3,915 | 4,150 | 4,399 |
| TOTAL UNIT SALES | 12,911 | 13,686 | 14,507 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Direct Sales | $985.00 | $1,142.60 | $1,325.42 |
| Online Sales | $1,540.00 | $1,786.40 | $2,072.22 |
| Retail Sales | $2,000.00 | $2,320.00 | $2,691.20 |
| Referrals | $800.00 | $928.00 | $1,076.48 |
| Sales | |||
| Direct Sales | $5,690,345.00 | $6,996,848.21 | $8,603,324.56 |
| Online Sales | $2,907,520.00 | $3,575,086.59 | $4,395,926.47 |
| Retail Sales | $2,662,000.00 | $3,273,195.20 | $4,024,720.82 |
| Referrals | $3,132,000.00 | $3,851,107.20 | $4,735,321.41 |
| TOTAL SALES | $14,391,865.00 | $17,696,237.20 | $21,759,293.27 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Direct Sales | $974.00 | $1,071.40 | $1,124.97 |
| Online Sales | $1,490.00 | $1,639.00 | $1,720.95 |
| Retail Sales | $1,990.00 | $2,189.00 | $2,298.45 |
| Referrals | $795.00 | $874.50 | $918.23 |
| Direct Cost of Sales | |||
| Direct Sales | $5,626,798.00 | $6,560,846.47 | $7,302,222.12 |
| Online Sales | $2,813,120.00 | $3,280,097.92 | $3,650,748.98 |
| Retail Sales | $2,648,690.00 | $3,088,372.54 | $3,437,358.64 |
| Referrals | $3,112,425.00 | $3,629,087.55 | $4,039,174.44 |
| Subtotal Direct Cost of Sales | $14,201,033.00 | $16,558,404.48 | $18,429,504.18 |
7. Personnel Plan
The personnel plan for our cupcake business will offer a comprehensive guide to our organization’s staffing needs and salary expectations. We will hire the right people with the right skills and experience to help us reach our goals. We will focus on creating a positive work environment and providing competitive salaries to ensure we attract and retain the best talent.
Company Staff
For our cupcake business, we plan to have the following staff:
- Owner/Founder
- Executive Chef
- Bakers
- Decorators
- Sales and Marketing Manager
- Administrative Assistant
- Delivery Drivers
Average Salary of Employees
The average salary of employees in the cupcake business will depend on the roles, experience, and qualifications of the employees. The salary range typically starts at minimum wage and goes up to $25,000 or more for experienced employees.
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Owner/Founder | $60,000 | $66,000 | $72,600 |
| Executive Chef | $48,000 | $52,800 | $58,080 |
| Bakers | $30,000 | $33,000 | $36,300 |
| Decorators | $44,000 | $48,400 | $53,240 |
| Sales and Marketing Manager | $40,000 | $44,000 | $48,400 |
| Administrative Assistant | $30,000 | $33,000 | $36,300 |
| Delivery Drivers | $25,000 | $27,500 | $30,250 |
| Total Salaries | $277,000 | $304,700 | $335,170 |
8. Financial Plan For Cupcake Business
The financial plan section of a cupcake business plan is essential for potential investors and lenders. It includes an overview of the business’s financial projections for the future, including budget projections for the first three years of operation.
Important Assumptions
Cupcake Business Plan’s financial assumptions:
| General Assumptions | |||
| Year 1 | Year 2 | Year 3 | |
| Plan Month | 1 | 2 | 3 |
| Current Interest Rate | 9.66% | 9.66% | 9.66% |
| Long-term Interest Rate | 9.90% | 9.95% | 9.95% |
| Tax Rate | 26.51% | 26.51% | 26.51% |
| Other | 0 | 0 | 0 |
Financial strategies can, however, be affected by changes in the industry or regulatory environment.
Brake-even Analysis
The following chart shows the cupcake shop’s costs:
Break-even analysis for each month
| Break-Even Analysis | |
| Monthly Units Break-even | 5787 |
| Monthly Revenue Break-even | $177,540 |
| Assumptions: | |
| Average Per-Unit Revenue | $391.00 |
| Average Per-Unit Variable Cost | $0.68 |
| Estimated Monthly Fixed Cost | $174,100 |
Projected Profit and Loss
The chart below shows the profit and loss for a cupcake business plan.
| Pro Forma Profit And Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | $14,391,865 | $17,696,237 | $21,759,293 |
| Direct Cost of Sales | $14,201,033 | $16,558,404 | $18,429,504 |
| Other | $0 | $0 | $0 |
| TOTAL COST OF SALES | $14,201,033 | $16,558,404 | $18,429,504 |
| Gross Margin | $190,832 | $1,137,833 | $3,329,789 |
| Gross Margin % | 1.33% | 6.43% | 15.30% |
| Expenses | |||
| Payroll | $277,000 | $304,700 | $335,170 |
| Sales and Marketing and Other Expenses | $133,000 | $136,000 | $138,000 |
| Depreciation | $2,100 | $2,200 | $2,400 |
| Leased Equipment | $0 | $0 | $0 |
| Utilities | $2,850 | $2,900 | $3,000 |
| Insurance | $2,150 | $2,100 | $2,100 |
| Rent | $3,500 | $3,500 | $3,600 |
| Payroll Taxes | $22,000 | $23,000 | $24,000 |
| Other | $0 | $0 | $0 |
| Total Operating Expenses | $442,600 | $474,400 | $508,270 |
| Profit Before Interest and Taxes | ($251,768) | $663,433 | $2,821,519 |
| EBITDA | ($251,768) | $663,433 | $2,821,519 |
| Interest Expense | $0 | $0 | $0 |
| Taxes Incurred | ($50,354) | $132,687 | $564,304 |
| Net Profit | ($201,414) | $530,746 | $2,257,215 |
| Net Profit/Sales | -1.40% | 3.00% | 10.37% |
Profit Monthly
Profit Yearly
Gross Margin Monthly
Gross Margin Yearly
Projected Cash Flow
Cash flow projections for the cupcake shop are shown in this column diagram.
The following is a proforma cash flow statement with the total amount received, the total amount spent, and the general assumptions.
| Pro Forma Cash Flow | |||
| Cash Received | Year 1 | Year 2 | Year 3 |
| Cash from Operations | |||
| Cash Sales | $56,600 | $61,128 | $66,018 |
| Cash from Receivables | $27,666 | $29,879 | $32,270 |
| SUBTOTAL CASH FROM OPERATIONS | $84,266 | $91,850 | $99,198 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| SUBTOTAL CASH RECEIVED | $86,000 | $87,050 | $93,050 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | $37,000 | $38,000 | $40,000 |
| Bill Payments | $29,650 | $27,050 | $28,050 |
| SUBTOTAL SPENT ON OPERATIONS | $66,650 | $65,050 | $68,050 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Purchase Long-term Assets | $0 | $0 | $0 |
| Dividends | $0 | $0 | $0 |
| SUBTOTAL CASH SPENT | $62,000 | $66,960 | $72,317 |
| Net Cash Flow | $21,080 | $24,000 | $25,000 |
| Cash Balance | $27,000 | $30,000 | $32,000 |
Projected Balance Sheet
For a cupcake business plan, assets, long-term liabilities, assets, and total liabilities are included in an estimated balance sheet.
| Pro Forma Balance Sheet | |||
| Assets | Year 1 | Year 2 | Year 3 |
| Current Assets | |||
| Cash | $301,931 | $338,163 | $371,979 |
| Accounts Receivable | $26,677 | $29,878 | $33,583 |
| Inventory | $7,835 | $8,775 | $4,900 |
| Other Current Assets | $2,315 | $2,707 | $2,707 |
| TOTAL CURRENT ASSETS | $338,758 | $379,523 | $413,169 |
| Long-term Assets | |||
| Long-term Assets | $9,755 | $9,755 | $9,755 |
| Accumulated Depreciation | $17,552 | $19,658 | $22,116 |
| TOTAL LONG-TERM ASSETS | $28,600 | $32,032 | $36,036 |
| TOTAL ASSETS | $367,358 | $411,555 | $449,205 |
| Liabilities and Capital | Year 4 | Year 5 | Year 6 |
| Current Liabilities | |||
| Accounts Payable | $19,800 | $22,176 | $24,926 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 |
| SUBTOTAL CURRENT LIABILITIES | $18,300 | $20,496 | $23,038 |
| Long-term Liabilities | $0 | $0 | $0 |
| TOTAL LIABILITIES | $20,100 | $22,512 | $25,303 |
| Paid-in Capital | $50,937 | $64,307 | $65,128 |
| Retained Earnings | $66,121 | $72,072 | $79,279 |
| Earnings | $172,000 | $187,480 | $206,228 |
| TOTAL CAPITAL | $347,258 | $389,043 | $423,902 |
| TOTAL LIABILITIES AND CAPITAL | $367,358 | $411,555 | $449,205 |
| Net Worth | $261,760 | $285,318 | $313,850 |
Business Ratios
Cupcake business plan’s ratios, ratio analysis, and total assets are shown.
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | INDUSTRY PROFILE | |
| Sales Growth | 6.24% | 6.91% | 7.66% | 3.00% |
| Percent of Total Assets | ||||
| Accounts Receivable | 8.53% | 9.45% | 10.47% | 9.80% |
| Inventory | 6.00% | 6.65% | 7.37% | 9.90% |
| Other Current Assets | 2.33% | 2.58% | 2.86% | 2.40% |
| Total Current Assets | 136.30% | 151.00% | 152.00% | 158.00% |
| Long-term Assets | 14.08% | 14.68% | 13.64% | 15.00% |
| TOTAL ASSETS | 100.00% | 100.00% | 100.00% | 100.00% |
| Current Liabilities | 4.38% | 4.42% | 4.46% | 4.34% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | 0.00% |
| Total Liabilities | 7.01% | 7.07% | 7.13% | 7.38% |
| NET WORTH | 100.03% | 100.83% | 101.76% | 110.00% |
| Percent of Sales | ||||
| Sales | 100.00% | 100.00% | 100.00% | 100.00% |
| Gross Margin | 92.05% | 94.54% | 97.18% | 99.00% |
| Selling, General & Administrative Expenses | 97.80% | 100.44% | 103.25% | 97.80% |
| Advertising Expenses | 1.44% | 1.48% | 1.52% | 1.40% |
| Profit Before Interest and Taxes | 39.90% | 40.98% | 42.12% | 33.90% |
| Main Ratios | ||||
| Current | 33 | 34 | 35 | 33 |
| Quick | 32 | 33.2 | 34.03 | 33 |
| Total Debt to Total Assets | 0.18% | 0.18% | 0.17% | 0.40% |
| Pre-tax Return on Net Worth | 75.38% | 75.58% | 76.38% | 76.38% |
| Pre-tax Return on Assets | 96.88% | 101.72% | 106.81% | 111.30% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | 35.51% | 36.61% | 37.75% | N.A. |
| Return on Equity | 57.20% | 58.97% | 60.80% | N.A. |
| Activity Ratios | ||||
| Accounts Receivable Turnover | 7.7 | 7.7 | 7.8 | N.A. |
| Collection Days | 100 | 100 | 100 | N.A. |
| Inventory Turnover | 23.3 | 24.465 | 32 | N.A. |
| Accounts Payable Turnover | 14.9 | 16 | 16.3 | N.A. |
| Payment Days | 21 | 20 | 20 | N.A. |
| Total Asset Turnover | 2.6 | 2.5 | 2.6 | N.A. |
| Debt Ratios | ||||
| Debt to Net Worth | -0.04 | -0.03 | -0.04 | N.A. |
| Current Liab. to Liab. | 1 | 1 | 1 | N.A. |
| Liquidity Ratios | ||||
| Net Working Capital | $218,000 | $230,208 | $243,100 | N.A. |
| Interest Coverage | 0 | 0 | 0 | N.A. |
| Additional Ratios | ||||
| Assets to Sales | 0.85 | 0.87 | 0.89 | N.A. |
| Current Debt/Total Assets | 1% | 0% | 0% | N.A. |
| Acid Test | 25.06 | 25.13 | 25.77 | N.A. |
| Sales/Net Worth | 2.1 | 2.2 | 2.2 | N.A. |
| Dividend Payout | 0 | 0 | 0 | N.A. |
9. FAQ
- Can owning a bakery make you rich?
It is possible to make a good living from owning a bakery, but it is unlikely to make someone wealthy. It takes hard work, dedication, and good business management to be successful in the bakery business. Additionally, a bakery’s success often depends on the location and the type of products being sold. - Do small bakeries make money?
Yes, small bakeries can make money. Small bakeries can be very successful with the right ingredients, recipes, pricing, and marketing strategies. In addition, many small bakeries are able to offer personalized services and products that can help them stand out in the local market. - What are the best-selling cupcakes?
The best-selling cupcakes typically depend on the region and bakery, but some of the most popular cupcakes include classic flavors like chocolate, vanilla, red velvet, carrot cake, and lemon. Other popular flavors include salted caramel, peanut butter and jelly, cookies and cream, and strawberry.
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