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Business Plan for Childcare for starting your own childcare center
Do you want to start a childcare centre? Well If you think you can provide other’s children the right care, attention, and protection as their parents are out, then this can be the perfect business for you.
All parents want to leave their kids in safe and kind hands whenever they can’t take them along. Going to their jobs, parents want to ensure that their children are staying at a home-like place. A place where they are learning new things in the company of their likes.
In this sample of daycare business plan we have explained how to open a daycare centre. This sample is written for We Care, a startup that quickly earned recognition due to exclusive competitive edges.
Executive Summary
2.1 The Business
We Care will be a licensed and registered daycare facility in Seattle. The business will comprise of large space for kids with separate segments acting as a dining hall, play area, and learning area, etc.
Besides, the business will include daycare personnel to carry day-to-day tasks.
2.2 Management of Childcare Business
We Care will be owned and supervised by Sarah Clarke. The business will have several aspects to manage such as receiving kids and handing them over to authorized guardians at the pick-up time, feeding them at the right time, and helping them learn new things.
Keeping in view the diverse nature of works, Sarah has decided to hire at least two managers and some other workers to work under her guidance.
2.3 Customers of Childcare Business
If you want to create a perfect business plan for starting a childcare center you must remember your customers all the time. Since customers of daycare are mainly working or single parents, you should devise policies to win their trust.
In this business plan on how to open child care center we will be listing all target customers of We Care in detail.
2.4 Business Target
We Care aims at becoming the most trust-worthy daycare facility for the citizens of Seattle. Our target is to earn profits by caring for and loving others’ kids.
Company Summary
3.1 Company Owner
Sarah Clarke has done an MBA from the Milgard School of Business. She worked in a local firm for a whole year but ultimately decided to start her own business.
She has a very cheerful and loving personality and she herself is a mother of one.
3.2 Why the childcare business is being started
During a year of her job, Sarah faced extreme difficulties in raising her kid. She got her two-year-old son admitted in a nearby daycare center but was never satisfied.
Sarah eventually left her job and started thinking about doing a business. Considering that every other family in the US faced the same difficulty regarding toddlers, she ended up opening a daycare center.
3.3 How the childcare business will be started
Despite being a business expert, Sarah studied various examples of child care business plans before devising her own business plan template for childcare. You should also go through sample business plans for childcare before taking a start to know what others are doing in the domain.
Sarah decided to turn one of her properties into a daycare facility. She with her managers purchased the required equipment and furniture.
The lawn and inside were renovated to make the space more appealing to kids. Moreover, Sarah got 10 cameras installed in various segments of the building to provide the parents with the option of monitoring their kids’ activities anytime.
| Start-up Expenses | |
| Legal | $220,000 |
| Consultants | $0 |
| Insurance | $45,500 |
| Rent | $21,000 |
| Research and Development | $29,000 |
| Expensed Equipment | $53,000 |
| Signs | $3,400 |
| TOTAL START-UP EXPENSES | $371,900 |
| Start-up Assets | $335,000 |
| Cash Required | $360,000 |
| Start-up Inventory | $67,000 |
| Other Current Assets | $218,000 |
| Long-term Assets | $294,000 |
| TOTAL ASSETS | $1,274,000 |
| Total Requirements | $1,645,900 |
| START-UP FUNDING | |
| Start-up Expenses to Fund | $371,900 |
| Start-up Assets to Fund | $1,274,000 |
| TOTAL FUNDING REQUIRED | $1,645,900 |
| Assets | |
| Non-cash Assets from Start-up | $1,676,000 |
| Cash Requirements from Start-up | $202,000 |
| Additional Cash Raised | $41,000 |
| Cash Balance on Starting Date | $32,000 |
| TOTAL ASSETS | $1,951,000 |
| Liabilities and Capital | |
| Liabilities | $36,000 |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $45,000 |
| Other Current Liabilities (interest-free) | $0 |
| TOTAL LIABILITIES | $81,000 |
| Capital | |
| Planned Investment | $1,645,900 |
| Investor 1 | $0 |
| Investor 2 | $0 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| TOTAL PLANNED INVESTMENT | $1,645,900 |
| Loss at Start-up (Start-up Expenses) | $224,100 |
| TOTAL CAPITAL | $1,870,000 |
| TOTAL CAPITAL AND LIABILITIES | $1,951,000 |
| Total Funding | $1,645,900 |
Products
Before writing a business plan for starting a childcare center, you must decide which services you are going to provide your customers. This decision if taken timely can help you in hiring the right personnel and purchasing the right equipment.
Note
In this sample business plan for a daycare, we are listing the services provided by We Care. You can take help from here if you are looking for business plan template for childcare.
Healthy & Nutritious Food
We will feed your kids with healthy foods, salads, and milk. Our menu for an entire week will be published on our website. We will be happy to make any amendments that can help to provide kids with even more nutrition.
Quality Play Time
Our workers will play with your kids as playing promotes child development. We will also allow kids to play with each other under a secure environment and strict supervision.
Personal Hygiene
Our workers will be there to keep your kids tidy all the time. When you leave your babies with us, we will be responsible for changing their diapers, washing their hands, and feet, etc.
Developing Cognitive Skills
We will be arranging small learning activities for kids so that they can learn a few things before getting into school. The activities will also enable them to think creatively and developing cognitive skills.
Marketing Analysis of Childcare business
In this start up business plan for early childcare centers we are providing daycare marketing plan template. You can take help from here if you don’t know how to write a business plan for childcare.
5.1 Market Trends
According to IBISWorld, more than 643k daycare centers are operating in the United States. The industry had seen a decline in 2020 due to the unemployment caused by the coronavirus. However, the daycare centers are expected to see high demand again as the economic and unemployment situation is expected to improve. Moreover, the number of kids below the age of 9 is anticipated to increase in the coming years.
5.2 Marketing Segmentation
Before starting a childcare business it is necessary to identify your target customers. This will help you draft your services according to their expectations and concerns.
The detailed marketing segmentation of We Care is as follows:
5.2.1 Working Parents
Families in which both the parents are working are expected to be our major target group. Such parents are always looking for a secure and loving environment for their kids.
We will do everything to satisfy this group of our customers to turn them into our potential clients.
5.2.2 Single Mothers
It is very difficult to take care of a kid 24/7 single-handedly. Single mothers who couldn’t provide their kids’ attention and care the whole day are also expected to be our target customers.
5.2.3 Single Fathers
Like single mothers, single fathers are also expected to avail our services for the same reasons. We will attend their kids with utmost responsibility while they are busy at their workplace.
| Market Analysis | |||||||
| Potential Customers | Growth | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | CAGR |
| Working Parents | 40% | 36,000 | 40,000 | 43,000 | 46,000 | 50,000 | 10.00% |
| Single Mothers | 26% | 25,000 | 29,000 | 34,000 | 36,000 | 39,000 | 10.00% |
| Single Fathers | 34% | 26,000 | 28,000 | 33,000 | 37,000 | 41,000 | 11.00% |
| Total | 100% | 87,000 | 97,000 | 110,000 | 119,000 | 130,000 | 10% |
5.3 Business Target
Defining SMART goals enable you to direct your energy in the right things. In this sample business plan on how to open a child care center, we are listing some of the many business targets of We Care
- To maintain an average rating above 4.7 throughout the year
- To achieve a customer repeat rate of 45% by the end of the first year
- To earn a net profit margin of $10k per month by the end of the first six months
5.4 Product Pricing
Our prices are slightly higher than those of our competitors. It’s because we want to ensure that the highest standards of quality service are maintained all the time.
Marketing Strategy
Many already-established child care centers are running throughout the US. Therefore, if you intend to start a childcare centre you must come up with unique features – that others are lacking.
Alongside, you also need to have a perfect marketing plan for childcare business so that your target groups could know what you are offering.
Through the marketing strategy stated in this sample daycare marketing plan you can have an idea about what features you can add. And what advertisement strategies you can follow.
6.1 Competitive Analysis
Business plan for investors
Our biggest competitive edge is that we are providing a live surveillance system throughout our working hours. Parents can watch their children any time by clicking just one button on their mobile app.
Secondly, we are very careful about kids’ health. We will always provide them with fresh and nutritious food items so that they can stay healthy. Moreover, we will play with them and ensure to maintain their personal hygiene as that’s a must for healthy development.
Lastly, our staff is highly compassionate and polite. Every member from our side will treat your children as if they were their own.
6.2 Sales Strategy
- We’ll ensure a strong social media presence to reach our target customers
- We’ll advertise our startup through local magazines and newspapers
- We’ll offer a 30% discount on monthly receipt to our daily customers
6.3 Sales Monthly
6.4 Sales Yearly
6.5 Sales Forecast
| Sales Forecast | |||
| Unit Sales | Year 1 | Year 2 | Year 3 |
| Healthy & Nutritious Food | 53,000 | 56,180 | 59,551 |
| Quality Play Time | 45,000 | 47,700 | 50,562 |
| Personal Hygiene | 44,000 | 46,640 | 49,438 |
| Developing Cognitive Skills | 20,000 | 21,200 | 22,472 |
| TOTAL UNIT SALES | 162,000 | 171,720 | 182,023 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Healthy & Nutritious Food | $66.00 | $76.56 | $88.81 |
| Quality Play Time | $45.00 | $52.20 | $60.55 |
| Personal Hygiene | $34.00 | $39.44 | $45.75 |
| Developing Cognitive Skills | $26.00 | $30.16 | $34.99 |
| Sales | |||
| Healthy & Nutritious Food | $3,498,000.00 | $4,301,140.80 | $5,288,682.73 |
| Quality Play Time | $2,025,000.00 | $2,489,940.00 | $3,061,630.22 |
| Personal Hygiene | $1,496,000.00 | $1,839,481.60 | $2,261,826.58 |
| Developing Cognitive Skills | $520,000.00 | $639,392.00 | $786,196.40 |
| TOTAL SALES | $7,539,000.00 | $9,269,954.40 | $11,398,335.93 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Healthy & Nutritious Food | $60.00 | $62.00 | $63.00 |
| Quality Play Time | $44.00 | $45.00 | $47.00 |
| Personal Hygiene | $29.00 | $32.00 | $34.00 |
| Developing Cognitive Skills | $24.00 | $25.00 | $26.00 |
| Direct Cost of Sales | |||
| Healthy & Nutritious Food | $3,180,000.00 | $3,483,160.00 | $3,751,700.40 |
| Quality Play Time | $1,980,000.00 | $2,146,500.00 | $2,376,414.00 |
| Personal Hygiene | $1,276,000.00 | $1,492,480.00 | $1,680,905.60 |
| Developing Cognitive Skills | $480,000.00 | $530,000.00 | $584,272.00 |
| Subtotal Direct Cost of Sales | $6,916,000.00 | $7,652,140.00 | $8,393,292.00 |
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Personnel Plan
Daycare workers must be chosen with great care. You must make sure that the workers are passionate about their job and that they possess a polite and friendly personality for kids.
If you are writing a business plan for a daycare center and you don’t know how many persons you will be needing, you can take help from here.
7.1 Company Staff
Sarah will hire the following people to work for We Care:
- 2 Daycare Managers to manage daily programs
- 2 Cooks to prepare food for kids
- 3 Cleaners to maintain hygiene
- 6 Daycare workers to attend kids
- 1 IT expert to set up and maintain the company’s surveillance system and mobile app
- 1 Freelance Social Media Manager to manage the company’s social sites
- 1 Accountant to record finances
- 1 Receptionist to attend parents
- 1 Security Guard
7.2 Average Salary of Employees
| Personnel Plan | |||
| Year 1 | Year 2 | Year 3 | |
| Daycare Managers | $35,000 | $38,500 | $42,350 |
| Cooks | $28,000 | $30,800 | $33,880 |
| Cleaners | $14,000 | $15,400 | $16,940 |
| Daycare Workers | $40,000 | $44,000 | $48,400 |
| IT Expert | $10,000 | $11,000 | $12,100 |
| Freelance Social Media Manager | $10,000 | $11,000 | $12,100 |
| Accountant | $10,000 | $11,000 | $12,100 |
| Receptionist | $9,000 | $9,900 | $10,890 |
| Security Guard | $11,000 | $12,100 | $13,310 |
| Total Salaries | $167,000 | $183,700 | $202,070 |
Financial Plan
Before you create a daycare business plan you must have a clear idea about how much funds you can invest. Financial planning is necessary for the long-term running of the business.
The cash flow projection and balance sheet help you to evaluate the financial status of your business at various levels. It can give you an estimate of where to direct your capital and how to recover the invested amount through earned profits.
Financial planning requires expert analysis. If you think you lack the skills to prepare an accurate financial plan, then you must hire some professional to do the work for you.
The sample financial plan of We Care is given here:
8.1 Important Assumptions
| General Assumptions | |||
| Year 1 | Year 2 | Year 3 | |
| Plan Month | 1 | 2 | 3 |
| Current Interest Rate | 8.30% | 8.38% | 8.41% |
| Long-term Interest Rate | 8.19% | 8.33% | 8.51% |
| Tax Rate | 24.80% | 25.91% | 27.40% |
| Other | 0 | 0 | 0 |
8.2 Brake-even Analysis
| Brake-Even Analysis | |
| Monthly Units Break-even | 5365 |
| Monthly Revenue Break-even | $137,000 |
| Assumptions: | |
| Average Per-Unit Revenue | $246.00 |
| Average Per-Unit Variable Cost | $0.63 |
| Estimated Monthly Fixed Cost | $168,590 |
8.3 Projected Profit and Loss
| Pro Forma Profit And Loss | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | $7,539,000 | $9,269,954 | $11,398,336 |
| Direct Cost of Sales | $6,916,000 | $7,652,140 | $8,393,292 |
| Other | $0 | $0 | $0 |
| TOTAL COST OF SALES | $6,916,000 | $7,652,140 | $8,393,292 |
| Gross Margin | $623,000 | $1,617,814 | $3,005,044 |
| Gross Margin % | 8.26% | 17.45% | 26.36% |
| Expenses | |||
| Payroll | $167,000 | $183,700 | $202,070 |
| Sales and Marketing and Other Expenses | $128,000 | $134,000 | $140,000 |
| Depreciation | $2,100 | $2,350 | $2,500 |
| Leased Equipment | $0 | $0 | $0 |
| Utilities | $3,100 | $3,500 | $3,900 |
| Insurance | $1,800 | $2,400 | $2,800 |
| Rent | $3,300 | $3,600 | $4,100 |
| Payroll Taxes | $38,000 | $41,000 | $43,000 |
| Other | $0 | $0 | $0 |
| Total Operating Expenses | $343,300 | $370,550 | $398,370 |
| Profit Before Interest and Taxes | $279,700 | $1,247,264 | $2,606,674 |
| EBITDA | $279,700 | $1,247,264 | $2,606,674 |
| Interest Expense | $0 | $0 | $0 |
| Taxes Incurred | $55,940 | $249,453 | $521,335 |
| Net Profit | $223,760 | $997,812 | $2,085,339 |
| Net Profit/Sales | 2.97% | 10.76% | 18.30% |
8.3.1 Profit Monthly
8.3.2 Profit Yearly
8.3.3 Gross Margin Monthly
8.3.4 Gross Margin Yearly
8.4 Projected Cash Flow
| Pro Forma Cash Flow | |||
| Cash Received | Year 1 | Year 2 | Year 3 |
| Cash from Operations | |||
| Cash Sales | $49,000 | $52,920 | $55,900 |
| Cash from Receivables | $11,600 | $12,528 | $13,530 |
| SUBTOTAL CASH FROM OPERATIONS | $61,500 | $67,035 | $72,398 |
| Additional Cash Received | |||
| Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| Sales of Long-term Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| SUBTOTAL CASH RECEIVED | $62,300 | $68,500 | $71,800 |
| Expenditures | Year 1 | Year 2 | Year 3 |
| Expenditures from Operations | |||
| Cash Spending | $36,500 | $38,000 | $43,000 |
| Bill Payments | $19,000 | $20,000 | $22,000 |
| SUBTOTAL SPENT ON OPERATIONS | $52,000 | $54,000 | $61,000 |
| Additional Cash Spent | |||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Purchase Long-term Assets | $0 | $0 | $0 |
| Dividends | $0 | $0 | $0 |
| SUBTOTAL CASH SPENT | $53,000 | $57,240 | $61,819 |
| Net Cash Flow | $12,500 | $14,000 | $16,000 |
| Cash Balance | $26,000 | $28,000 | $31,000 |
8.5 Projected Balance Sheet
| Pro Forma Balance Sheet | |||
| Assets | Year 1 | Year 2 | Year 3 |
| Current Assets | |||
| Cash | $247,000 | $276,640 | $304,304 |
| Accounts Receivable | $22,400 | $25,088 | $28,199 |
| Inventory | $4,600 | $5,152 | $4,990 |
| Other Current Assets | $1,000 | $1,000 | $1,000 |
| TOTAL CURRENT ASSETS | $269,000 | $301,280 | $338,639 |
| Long-term Assets | |||
| Long-term Assets | $10,000 | $10,000 | $10,000 |
| Accumulated Depreciation | $16,500 | $18,480 | $20,790 |
| TOTAL LONG-TERM ASSETS | $18,000 | $20,160 | $22,680 |
| TOTAL ASSETS | $260,000 | $291,200 | $327,600 |
| Liabilities and Capital | Year 4 | Year 5 | Year 6 |
| Current Liabilities | |||
| Accounts Payable | $15,700 | $17,584 | $19,764 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 |
| SUBTOTAL CURRENT LIABILITIES | $13,200 | $14,784 | $16,617 |
| Long-term Liabilities | $0 | $0 | $0 |
| TOTAL LIABILITIES | $13,400 | $15,008 | $16,869 |
| Paid-in Capital | $27,000 | $29,000 | $30,000 |
| Retained Earnings | $63,400 | $69,106 | $76,017 |
| Earnings | $178,000 | $194,020 | $213,422 |
| TOTAL CAPITAL | $272,000 | $296,480 | $326,128 |
| TOTAL LIABILITIES AND CAPITAL | $285,400 | $291,200 | $327,600 |
| Net Worth | $263,000 | $286,670 | $315,337 |
8.6 Business Ratios
| Ratio Analysis | ||||
| Year 1 | Year 2 | Year 3 | INDUSTRY PROFILE | |
| Sales Growth | 7.06% | 7.82% | 8.67% | 3.00% |
| Percent of Total Assets | ||||
| Accounts Receivable | 9.13% | 10.12% | 11.21% | 9.80% |
| Inventory | 5.61% | 6.22% | 6.89% | 9.90% |
| Other Current Assets | 2.48% | 2.75% | 3.04% | 2.40% |
| Total Current Assets | 152.00% | 152.00% | 153.00% | 158.00% |
| Long-term Assets | 11.40% | 12.03% | 12.30% | 12.00% |
| TOTAL ASSETS | 100.00% | 100.00% | 100.00% | 100.00% |
| Current Liabilities | 4.66% | 4.70% | 4.74% | 4.34% |
| Long-term Liabilities | 0.00% | 0.00% | 0.00% | 0.00% |
| Total Liabilities | 7.08% | 7.14% | 7.20% | 7.38% |
| NET WORTH | 100.30% | 101.10% | 102.03% | 110.00% |
| Percent of Sales | ||||
| Sales | 100.00% | 100.00% | 100.00% | 100.00% |
| Gross Margin | 97.50% | 100.13% | 102.94% | 99.00% |
| Selling, General & Administrative Expenses | 93.10% | 95.61% | 98.29% | 97.80% |
| Advertising Expenses | 1.81% | 1.86% | 1.91% | 1.40% |
| Profit Before Interest and Taxes | 43.19% | 44.36% | 45.60% | 33.90% |
| Main Ratios | ||||
| Current | 38.9 | 39.4 | 40.385 | 32 |
| Quick | 33.7 | 34 | 34.85 | 33 |
| Total Debt to Total Assets | 0.29% | 0.27% | 0.11% | 0.40% |
| Pre-tax Return on Net Worth | 75.10% | 78.86% | 82.80% | 75.00% |
| Pre-tax Return on Assets | 91.00% | 95.55% | 100.33% | 111.30% |
| Additional Ratios | Year 1 | Year 2 | Year 3 | |
| Net Profit Margin | 33.40% | 34.44% | 35.50% | N.A. |
| Return on Equity | 57.03% | 58.80% | 60.62% | N.A. |
| Activity Ratios | ||||
| Accounts Receivable Turnover | 7.3 | 7.6 | 7.7 | N.A. |
| Collection Days | 100 | 100 | 100 | N.A. |
| Inventory Turnover | 32.7 | 34.335 | 36.8 | N.A. |
| Accounts Payable Turnover | 16.1 | 16.9 | 16.98 | N.A. |
| Payment Days | 27 | 27 | 27 | N.A. |
| Total Asset Turnover | 2.4 | 2.7 | 2.9 | N.A. |
| Debt Ratios | ||||
| Debt to Net Worth | -0.03 | -0.04 | -0.05 | N.A. |
| Current Liab. to Liab. | 1 | 1 | 1 | N.A. |
| Liquidity Ratios | ||||
| Net Working Capital | $217,600 | $229,786 | $242,654 | N.A. |
| Interest Coverage | 0 | 0 | 0 | N.A. |
| Additional Ratios | ||||
| Assets to Sales | 0.86 | 0.88 | 0.93 | N.A. |
| Current Debt/Total Assets | 1% | 1% | 0% | N.A. |
| Acid Test | 26.9 | 29.06 | 31.1 | N.A. |
| Sales/Net Worth | 2.1 | 2.2 | 2.4 | N.A. |
| Dividend Payout | 0 | 0 | 0 | N.A. |
Download Chidcare Business Plan Sample in pdf
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