Advertising Agency Business Plan Sample

Do you want to start advertising agency business?

In these times where people buy benefits instead of products, it has become really significant to advertise the services whether you are a small business or a larger one. To let people know why they should choose your products rather than the same product of another company, you have to advertise in the best way one can.
Do you think that you have the mind to advertise in the best way one can? If no, then here we are ‘Albert Advertisers’ with the professional minds to feature your brand.
The sample business plan envisaging how Albert Advertisers will be started is given here for anyone who wants to know how to start an advertising agency.

Executive Summary

2.1 The Business

Albert Advertisers will be a registered and licensed advertisement company located in Austin, owned by Albert Finney. The business will be based on advertising and marketing small and large businesses in Austin by traditional means of making billboards and by using digital and social platforms.

2.2 Management

If you have decided to start an advertising agency, you should then make a detailed advertising agency business plan with a special focus on how you will be managing your business. Albert Advertisers will be managed by Albert himself. He will hire the perfect minds after rigorous testing to ensure the best and unique ideas for advertisement. Besides, he will hire IT Experts, Painters, and Web Developers to convert your dream of attracting a large audience into reality.

2.3 Customers

Our customers will be the owners of online companies and entrepreneurs of large and small startups based in Austin. Besides new startups, we also expect previously running businesses to avail our services whenever they have to market their new products.

2.4 Business Target

Enlisting the targets, you want to achieve in your marketing agency business plan, will help you in making a defined strategic plan to achieve them. Our target is to be the most popular advertisement agency in Austin and to earn a profit margin of $10k per month by the end of the first year.

Company Summary

3.1 Company Owner

Albert Finney will be the owner of Albert Advertisers. Albert is a Bachelor in Advertising and Digital Media Design from the University of Oregon and has a two-year experience of working as Advertising Manager. By the mix of both his ideas and management skills, Albert is confident that soon he will be able to be prominent and distinct in the market he is going to serve.

3.2 Why the Business is being started

Albert has always been passionate about starting his own business. His degree and his interests toward digital marketing persuaded him to start a marketing company. This will be a source of earning a profit while using his dedication and skills in this profession.

3.3 How the Business will be started

Due to his prior experience as an Advertising manager, Albert knew well how to start a marketing agency. If you are new to this business and want to know about how to start a marketing company, you can take help from this sample business plan. Albert will hire a team of experienced web developers, painters, artists, billboard designers, and general assistants to advertise others’ business. A place will be taken on rent and necessary equipment like computers, advertising flags, banners, paint, brushes, boards, and accessories will be bought. Albert has decided to provide a comfortable and learning environment for his team and also to make a complacent place for the customers to sit and see our advertising projects. The startup summary is as follows:

The detailed start-up requirements are given below:

Products

Before deciding the services Albert analyzed what others are lacking in this domain. To adopt additional paths for advertisement besides traditional means Albert has decided to start a digital marketing agency. The overall services Albert Advertisers will provide are given here:

• Printing innovative flyers and brochures
• Designing appealing and unique billboards
• Making related banners and flags
• Making business cards and invitation cards
• Advertising through social media sites, websites, and emails
• Advertising using the technique of search engine optimization

Marketing Analysis of Marketing Agency

The next important step you have to take if you are looking for how to start your own advertising agency marketing plan is to do an accurate market analysis. You need to figure out what others in the same business are doing and what additional services you’ll have to provide to take a lead upon them. Albert has decided to start an advertising agency marketing plan not just for the sake of opening his own business but to introduce new ways of advertising and getting introduced to people. He has decided to follow both the traditional means of advertisements and the latest digital trends. So, you can have guidance from this sample business plan even if you are looking for how to start advertising agency marketing plan.

5.1 Market Trends

The entrepreneurs when they are taking a startup, can’t focus on each and everything by themselves and they want the services of some professional and trustee organization to do marketing work for their marketing plan. According to a report by IBISWorld, stats have shown a noticeable growth rate of 4.2% of the advertising industry in the United States over the past five years, generating a revenue of $54.5 billion annually. In the US alone there are more than 120 thousand advertising agencies running successfully. So the business can prove extremely beneficial for you provided that you plan it effectively.

5.2 Marketing Segmentation

To know and focus on the demands of its customers, Albert Advertisers has divided its customers in the following target groups. The detailed marketing segmentation of our target audience is as follows:

5.2.1 Business Owners: The biggest category of our customers will be the owners of small and large businesses based in Austin. They will avail our services of designing billboards and printing brochures for them as well as the services of our experts to make their website SEO friendly.

5.2.2 Institutions & Organizations: Our second target group comprises of various institutions and organizations located in Austin including public-sector organizations, schools, colleges and universities, political parties, sports organizations, and non-profit organizations. They will need our services to promote their ideas and services.

5.2.3 Online Companies: Our third target group will be the online companies not just restricted to Austin but to anywhere in the United States. They will avail just our services of social media marketing, developing websites and SEO their content.

5.3 Business Target

We aim at extending our services to several cities through our online servicing. Our financial goals to be achieved over the course of three years are:

• To balance the initial cost of the startup with earned profits by the end of the first year
• To achieve the net profit margin of $10k per month by the end of the first year and $15k per month by the end of the second year

5.4 Product Pricing

After considering the market demands, we have priced our services in the range similar to our competitors. However, we’ll be offering several discounts to introduce us to the market.

Strategy

If you are going to start a social media marketing agency or even a traditional advertising agency marketing plan you must have an excellent sales strategy plan for yourself. To present your work to your target customers you have to prove that you can help them in gaining customers through advertisements, and that is only possible if your own advertisement plan for your company is extraordinary. If you are looking for how to start a digital marketing agency pdf format, you can take help from this freely available business plan on how to start marketing agency mainly focused on digital marketing.

6.1 Competitive Analysis

Our biggest competitive advantage is that our company will not only be making billboards and banners but in addition to these, we will be hiring IT Experts and Web Developers to advertise through digital media. Our skilled and experienced employees will make your website SEO friendly. Secondly, our staff especially web developers are highly experienced and despite their prior experience they will be given continuous learning programs. Moreover, we will be servicing online, thus enabling our customers to facilitate online orders. Lastly, we will be offering discounts to our customers to help us in getting introduced to a large audience.

6.2 Sales Strategy

• We’ll ensure a 25% increase in our website traffic every month and a gradual increase in our means to convert that traffic to our customers
• We’ll SEO our website to give our customers an example of how we work
• We’ll advertise us through posting appealing billboards and banners on public places and on social media
• We’ll display our works to our customers by sending them introductory letters and by exhibiting them in the waiting area for them
• We will offer a 20% discount on our services for the first five months of our launch

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

If you are starting a marketing agency especially a digital marketing agency you will need to hire highly trained staff to prove that you are the best among your competitors. In this sample digital marketing agency business plan, we are enlisting the employees Albert will hire with a little job description.

7.1 Company Staff

Albert will manage the business himself, the staff he’ll hire is as follows:

• 1 Accountant to maintain financial and other records
• 1 Receptionist to attend to customers
• 4 Graphic Artists and Painters to design billboards, banners, and brochures
• 2 SEO Specialists to do search engine optimization
• 4 Web Developers to develop websites and to do social media marketing
• 2 Technicians to operate the machines
• 2 General Assistants to carry day to day tasks and to bring required materials
• 1 Cleaner to clean the facility
• 1 Driver to provide transport

7.2 Average Salary of Employees

Financial plan

The success of a business heavily depends on the accuracy of its financial plan. A financial plan is important because it demonstrates what will be your startup expenses including the salaries of your employees. Your financial plan will help you in devising the way to balance your startup costs with the earned profits.
While making your marketing agency business plan, you must hire a financial expert to make an accurate financial plan for your business. As you will have to do large scale advertisement and will have to hire experienced and highly paid staff, so it is very important to have an idea of the expenses you will have to meet and the investments you will have to do. For a rough estimate, we are providing the sample financial plan of Albert Advertisers, but still, it is advisable to seek the services of a financial expert for this task if you entering this venture.

8.1 Important Assumptions

8.2 Brake-even Analysis

8.3 Projected Profit and Loss

8.3.1 Profit Monthly

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 Business Ratios

Download Advertising Agency Business Plan Sample in pdf

OGScapital staff also specialize in compiling social media business plan, new product launch business plan and help compose marketing strategies in the business plans.